Akkineni Naga Chaitanya didn't get red carpet welcome like other star kids of Tollywood. In spite of having a very big family background and strong fan base Chaitanya failed to enter the top league of heroes yet.
He did around ten films already and still considered as mid-range hero with 20 crore market.
Of late Top heroes flop films are doing 40 crores business and Naga Chaitanya has to do a lot to catch up with them. Chaitanya’s attempts at mass movies didn't yield fruitful results.
Hence he is doing mild action thrillers and romantic entertainers that keep him in business. He needs to do something to improve his market and looks like Chaitanya found a solution for it.
Chay decided to do bilinguals and establish himself in Tamil market. Most of Naga Chaitanya’s films have universal appeal. He is planning to use that for expanding his market.
Chay’s next film directed by Chandoo Mondeti will be a bilingual that will have simultaneous release in Telugu and Tamil. He is hoping that this film will give a kick start for him in Kollywood.
Actors like Ram, Nani and few others tried their hand at Tamil market but couldn’t make any impact. Will it work for Chay?
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