Name any big production house of Telugu Film Industry and check if they are doing films with any small heroes? Probably there are very few that do such stuff. Most of the times, working with star heroes fetch profits to producers much before film releases so big production houses never venture into small flicks. Seems like the big fish Allu Arvind is going to change this forever.
Known for the kind of terrific big budget flicks they produce, Allu Arvind's Geetha Arts always stood at top of the game. Now that many young heroes are mushrooming with bundles of talent to be explored, this mammoth banner has started their junior firm, a new production house named GA2. In partnership with another upcoming Telugu production house UV Productions, GA2 kick-started their first venture "Bhale Bhale Magadivoyi" featuring Nani and Lavanya Tripathi. We hear that this newly launched production house will continue making short budgeted to medium budgeted flicks with young heroes who have good market value. Bunny Vasu will be handling this office, while Arvind will remain strategic advisor and key decision maker.
"If they produce small movies on Geetha Arts banner, that won't really suit because people never think a GA project as a small film. So, an alternate banner to indicate the kind of films they are coming up with is really worthy idea", comments an industry observer. That's where Allu Arvind's ideas are masterstrokes.
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