Marketing is always quintessential for any movie. These days brands are getting inside films and marketing their products within film in scenes. Apart from in-film branding, retail outlets are also tying up with films to promote their products.
In this connection, we found that upcoming Hollywood movie “Avengers: Age of Ultron” is the most promoted flick in India in terms of number of brands associated with it. As many as 50 brands including Mountain Dew, Funskool, Pantaloons, Amazon, Kinder Joy, Hero cycles, Tupperware and Landmark book store and many more brands are associated with this movie. Trade circuits confirmed that this is the most marketed movie in India crossing Shah Rukh Khan’s Ra One.
“Avengers” first part is the so far highest grossing move in Hollywood, and this sequel is expected to beat it. Being a most marketed movie, the film might ring India’s box office registers too.
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