Indian government is supplying 650 million ‘Nirodh’ condoms each year for the last 50 years as a part of its safe sex campaign. The wrapper of the condoms have text-heavy display embedded on a white plastic wrapper giving it a cheap look. Collecting inputs from various quarters, government decided to give the wrapper a revamp.
The government is planning to incorporate pictures of handsome men and gorgeous women on to the Nirodh condom wrappers so as to seduce customers drawn to fancier versions sold by private firms.
However fearing back lash from conservative groups, health ministry will have attractive images of couples, but they will not be erotic. India is the second most populated country in the World has Male condom business worth more than $152 million by 2011 and is expected to grow 18 percent this year
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