Brand ambassadors are chosen based on the popularity of a celebrity and how their personality matches the brand requirements.
However, if a star is big enough, he or she gets a good amount of endorsements and both government agencies and private organisations constantly look out for brand ambassadors that would advertise their products best.
With Sreemanthudu's release just a few days away, Mahesh is talk of the town and release or no release Mahesh is always the flavour of the season.
So, it does not come as a surprise that Intel that deals with computer components and the company has chosen Mahesh as their latest brand ambassador.
And guess who was endorsing their products till now? Well, it is Rudramadevi leading lady Anushka. Of course, it does seem a bit odd that Intel chose Anushka, but now they seem to have decided to go by popular demand.
Probably it shows that Anushka has lost her base or that they needed a star for their brand. Whatever be the reasons, Intel surely made the right choice with Mahesh.
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